Nielsen Consumer Panel

Nielsen Consumer Panel is an Android app for invited Nielsen Consumer Panelists who want to log their everyday shopping and share their opinions about the products they buy. The app is described as available only to people who have received an invitation to join the mobile panel.

Getting started as an invited panelist

Access is limited to panelists who have been invited to the mobile panel. After downloading the app, you sign in with the credentials Nielsen provides to you. Once you are signed in, you can begin recording your purchases.

Recording purchases wherever you shop

The app is intended for purchases made in different places. The listing mentions grocery stores, online orders, and local markets. You enter each purchase in the app, and the stated aim is to keep the record accurate and complete.

Keeping your records current

The listing recommends keeping the app easily accessible on your phone so you can enter a purchase soon after a shopping trip, which makes it less likely that details are forgotten. It also advises syncing your data regularly. According to the source, syncing ensures that your purchases are registered and that your rewards status is updated. The same source notes that syncing can help you learn about new app features or promotions.

Earning points and rewards

The app describes a points system tied to regular participation. By consistently providing feedback on purchases, you can earn points each week. The listing says these points can be redeemed for rewards, gift vouchers, or cash. It does not describe redemption terms, thresholds, or payout timing, so those details should be confirmed through Nielsen's own program information.

Adding detailed feedback on your purchases

Beyond recording what you bought, the app invites you to comment on the purchases themselves. The listing suggests noting product quality, packaging, and other relevant information. According to the source, fuller feedback makes your input more useful. Nielsen describes this data as contributing to consumer research, and the listing states that it may influence the products and services available to consumers.